When it comes to measuring success in business, there are two acronyms that are frequently used: OKRs (Objectives and Key Results) and KPIs (Key Performance Indicators). But what do these terms mean exactly? While they both measure progress, they differ in many ways. Let’s take a look at how O...

You may wonder why digital marketing is so important. Almost everyone has a computer. People no longer rely on traditional media for information, such as television, newspapers, radio, flyers, and billboards. Information can be obtained quickly with the use of mobile phones, YouTube, social media, e...