We live in a digitally driven society. It has had such an impact that there are countries where residents do not have running water but own smartphones. People’s interactions, work, purchases, and life habits are all influenced by digital marketing. So digital marketing has an essential role in business. Also, Digital marketing had changed business in a good way. So Honestly How Digital Marketing Is Changing Business? And that’s what we will discover today
As a result, businesses today must understand how to use the digital universe to maximize brand awareness and impact. In this blog, we will look at 5 of the most significant ways that digital marketing has changed and continues to change the way businesses and brands operate.
So Honestly How Digital Marketing Is Changing Business? And that’s what we will discover today
Communication in Real Time
Today, interacting with potential customers can be compared to spinning a roulette wheel. The roulette ball symbolizes the company’s marketing message, and it will spin and bounce as the wheel turns before landing on a space (i.e. a customer). Social media serves as the wheel itself, allowing businesses to interact with people in a public setting while also providing a channel to promote products, services, and transparent messages.
But there’s a new player in town, and businesses must figure out how to board the proverbial boat before it sails away. The Economist reports that a quarter of all downloaded apps are abandoned after a single use, with only instant messaging bucking the trend.
One-on-one messaging and private chat groups are currently trending. Facebook Messenger has 900 million global users, and studies show that teenagers spend more time on messaging apps than on social networks. To capitalize on this burgeoning market, astute businesses are introducing methods of connecting with and marketing to potential customers via these types of applications.
Overload of Content
How much content is shared through social media and messaging apps? The answer is massive, so massive that it has been dubbed “content shock.” Every 60 seconds, 3.3 million people post on Facebook, and 29 million messages are sent through Whatsapp. That means marketers will have their work cut out for them if they want to get their message and brand noticed by the people who use these apps.
Rolex is a great example of a classic brand that is using creativity to reach out to customers and prospects. As a brand with 112 years of history, this may pose challenges in keeping the brand fresh. It overcomes this, however, by creating high-quality and appealing product images with a curated feel that highlight the classic nature and dependability of their product. It screams class and appeals to customers by emphasizing its quality products and timeless tagline by using stylish and minimalist images in its photography, videos, and editorial work.
Droves of Information
Modern technology enables marketers to learn a great deal about their customers. Companies, on the other hand, must understand how, where, and when to use that data. Some of the most effective methods are:
Knowing which metrics are most important to company success – knowing what your organization wants to get out of data is the key to making it work for you. The key is to be very specific about what the business outcomes are and to incorporate that into how the data is measured and how it affects the overall business.
Knowing which customer channels will pay off – with so many technologies and channels available, a brand must focus on the ones that their customers engage with in a meaningful way. Likes and comments may appear to be significant, but what truly matters is engagement, which fosters a relationship between a customer and a brand.
Having employees with analytic skills to process data – all the data in the world is meaningless if no one knows what to do with it. Data insights are what can drive a business and help it understand a consumer’s behavior and pain points.
Creating personalized and customer-focused content – The massive amount of data in cyberspace makes it difficult for any brand to make a genuine impact. The key is to understand who your target audience is and to create content that captures their attention and encourages them to engage.
Transparency is demanded
Customers in today’s digital world want to learn more about the businesses with which they interact and make purchases. Brands must be transparent and demonstrate their personality as well as the company’s ethos in order to build loyalty. This is especially important when it comes to food products, as consumers want to know exactly what they are eating.
According to a Label Insight study, only 12% of consumers trust companies when it comes to packaging and looking for product information elsewhere, while 67% believe it is the brand’s responsibility to provide them with this information.
The reward for businesses that are transparent and open with their customers is loyalty, with 94% of consumers saying they will stick with a company that offers transparency, and 73% saying they would be willing to pay more for a product that offers it.
This requirement for transparency in food packaging extends to many aspects of business, from how a company treats its employees to what it gives back to society and communities. Digital leaders will recognize this and make certain that their customers are kept up to date with relevant information, whether it is good, bad, or ugly.
Promotes intimacy in Business
Businesses can learn a lot about potential customers by collecting data. Smart businesses are utilizing this data to create highly personalized marketing messages, and the younger generation is devouring it.
Millennials appear to be driven by social happenings and how others perceive them. Personalization is a powerful tool in this context, as 85% of users are more likely to buy a product if the message is personalized and supported by social media.
EasyJet is one such company that excels in this area.
To commemorate their 20th anniversary in business, the company analyzed their data to see what insights they could glean from their customers and discovered inspiring information about their customers’ journeys.
As a result, an email campaign was created that used dynamic copy, images, and links to tell each customer’s story, from their first flight to subsequent flights, while also including some fascinating facts about their travel behavior and recommendations for future trips.
As a result, open rates were more than 100% higher than the average easyJet newsletter, with a 25% increase in click-through rates. People reacted quickly on social media, with a reach of 685,000 people and over 1.1 million impressions. In addition, 7.5% of customers who received the email made a booking within the next 30 days across all markets.