Reading effective digital marketing case studies is one of the best ways to get ideas from other companies. It teaches you more about how digital marketers actively reacted to achieve results in specific situations.
Case studies provide detailed information about unusual situations encountered by digital marketers, the steps they took to overcome them, and the end results obtained.
Going through case studies will never be in vain because you can learn more from the mistakes of other marketers. You can avoid mistakes in your digital marketing activities and approach problems in the same way.
This article has covered a wide range of case studies pertaining to various aspects of digital marketing, such as content marketing, social media marketing, SEO, PPC, and much more.
Let us investigate.
Best Case Studies in Digital Marketing for You
We have compiled a list of the best digital marketing case studies that showcase the work of expert digital marketers.
Case Studies in Content Marketing
We’ve compiled a list of the best content marketing case studies that really worked and produced amazing results.
iSpionage had a problem retargeting readers from their referral blog website to their main website. To address this, the site added an on-site retargeting popup to their blog posts.
This increased their blog referral traffic by 58% and resulted in a 5.47% click-through rate (CTR). Furthermore, 4,144+ popup impressions were generated, and over 227+ people were redirected to the main site. To learn more about the case study,
Lawrence of Morocco capitalized on the Game of Thrones buzz by creating and promoting a map that listed all of the filming locations used in the series.
This resulted in over 11,300 visits to the website and outlets in top-tier publications such as the Washington Post, Mashable, Business Insider, and many more.
trifecta content marketing strategy
College Raptor used the trifecta content marketing strategy to scale a startup from 0 organic traffic to 100,000 visitors per month in a year. If you want to learn more about this case study.
Case Studies on Social Media Marketing
We’ve compiled a list of the best social media marketing case studies below.
Use of Hashtags
Vogue India launched a social awareness campaign for women’s empowerment. They made a two-and-a-half-minute video with 99 high-profile women and used the hashtag #MyChoice. It went viral on the internet, garnering over 2 million views in just two days.
Social Media Walls
Tinkham Veale University Center has created innovative social media walls with keyword-rich content and user-designated #hashtags. It encouraged a large number of attendees from all over the world to participate in the events. If you want to learn more about the case study.
Campaigns on Social Media
AstraZeneca has launched an initiative called #LVNGWith to connect lung cancer patients with their loved ones. People were asked to respond to this question on Facebook and Instagram.
Case Studies in SEO
We’ve compiled the best SEO case studies that have established a stunning presence on relevant search results.
SEO Process in Six Steps
UAV Coach was attempting to establish itself in the competitive organic search results.
Robbie Richard’s 6-step SEO process assisted the UAV Coach in outranking global brands such as Mashable, climbing to higher Google rankings, generating over 152,732+ visits, driving 11,065% of recurring organic traffic in 6 months, and receiving numerous other benefits. I’m interested in learning more about the case study.
Transactions in E-commerce
Search Logistics assisted a furniture seller whose website had been penalized by Google and lacked keyword optimization techniques. SearchLogistics redesigned the website, increased domain authority through link building, resolved site structure issues, and many other tasks.
Within six months, they saw a 122.27% increase in organic traffic, a 336% increase in e-commerce transactions, a 369% increase in revenue, and so on.
SEO Success at a Low Cost Budget
Exposure Ninja assisted an accounting firm that used a basic online marketing strategy. It aided in the redesign of the website, the research of relevant keywords, the optimization of blog content, and so on. To read the full case study.
Case Studies in Pay-Per-Click (PPC)
We’ve broken down the most effective Pay-Per-Click (PPC) case studies below.
Quality Score in AdWords
A large number of well-established firms and ad creative regulations have reduced InterTrader’s AdWords quality score. It had a negative impact on average ad positions, impressions on search results, and CPC.
Seperia assisted InterTrader in maintaining the quality score on Adwords. This increased the CTR by 0.81%, the average position by 6.1%, and the quality score average by 3.3%.
a source of income
Truprint/Snapfish wished to boost the overall performance of its PPC advertising efforts. As a Google Premier Partner, Click Consult may be able to whitelist Truprint for a variety of exclusive Google beta features.
It produced outstanding results, increasing revenue by 355%. In addition, the newly revamped website’s disruption activities were reduced. To learn in depth about the technologies used to run this successful PPC campaign.
Leads of High Quality
One of Spinutech’s clients was concerned with driving high-quality leads and revenue to its website through PPC advertising campaigns.
Spinutech could bring amazing results to its client’s website after four months of campaign optimization by making effective use of AdWords. It increased the total number of branded leads by 85.71% while decreasing overall CPC by 45.02%.
Case Studies in Video Marketing
We’ve compiled a list of the best video marketing campaigns that were successful in attracting the right audience.
Message to the Public
The advertisement video for Canadian Tire depicts a small Canadian boy in a wheelchair who is encouraged to play basketball by another small child. This wheel advertisement became one of the most popular viral marketing videos in 2017. To find out more about the case study.
The Android Friends Furever video campaign depicts clips of unlikely animals playing and having fun together.
According to Unruly, a video ad tech company, this impressive video was shared over 6.4 million times and earned the title of most-shared video in 2015. If you want to learn a more in-depth explanation of the case study.
Case Studies in Voice Search
We’ve compiled a list of the best voice search case studies.
Voice Search on Mobile
In some cases, typing search queries can be inconvenient, error-prone, and even dangerous. Users are increasingly using their mobile devices to conduct web searches.
Google Mobile App (GMA) for iPhone was released in November 2008, and it included a voice search feature. GMA voice search expanded the multi-modal voice search paradigm from searching for businesses on maps to searching the entire World Wide Web (WWW).
Curation of Website Content
Anglian Home Improvements provided answers to three different FAQs on the same page, accessible via a single URL. This did not provide the best user experience and had an impact on Google rankings.
Epiphany Search assisted Anglian Home Improvements by listing FAQs on various pages with optimized content that best suits featured snippets.