Is it really necessary to spend a fortune in order to find the best SEO & PPC keywords for your company? So what is keyword research seo tools? What do you need to know about keyword research seo tools? How much keyword research seo tools are important? Here is your ultimate guide for keyword research seo tools.
We’ll look at five of the best free keyword research tools today. Each one is best suited to a specific keyword research task and performs no worse than their paid counterparts.
Rank Tracker
To compile the most comprehensive list of keyword variations and assess their SEO viability.
Our most effective SEO keywords are not always obvious. To find true keyword gems, you must mine multiple data sources for all possible variations. That is what keyword research is all about.
And this is where Rank Tracker’s 23 keyword research tools come in handy:
- Google, Bing, Yahoo, and Amazon suggestions
- Integration of Google Ads Keyword Planner and Google Search Console; Database of all SEO
- keywords for which your competitors rank;
- Generate long-tail keywords and questions.
- Popular misspellings and permutations
Using each tool one at a time yields the most comprehensive list of keyword ideas. You can also examine the keyword difficulty and traffic potential of each keyword you obtain. This allows you to concentrate your SEO efforts on what requires the least amount of effort to generate the most traffic.
Version without cost:
Despite the fact that the tool has a more feature-rich paid version, the free version is more than adequate for keyword research. It enables you to use all of the research tools and assess the traffic potential of the keywords.
The Google Search Console
When to apply:
Google Search Console is where you can analyze your current SEO keywords, including their average Google positions, impressions, and click-through rates.
Examining this research data is an excellent way to discover unexpected SEO shortcuts. For example, if your URL is currently on page two or three, Google considers it to be fairly relevant for the keyword. And the URL may only require a minor SEO boost to rocket to page one and begin bringing you a lot more traffic.
Alternatively, you may notice that some of your page-one ranking keywords perform poorly in terms of clicks (have low CTRs). A small change to their SERP snippets or the addition of Schema markup could work wonders here.
Version for free:
Google Search Console is a free tool for keyword research.
Google Ads Keyword Planner
When to use:
For some keywords, low ad bids make it feasible to simply purchase keyword clicks through PPC. For others, excessively expensive clicks indicate that you must compete for traffic through SEO.
So, before beginning any search engine marketing campaign, divide your keyword list between SEO and PPC targeting. The best place to look for the necessary data is, of course, Google Ads Keyword Planner.
The tool displays keyword suggestions, search volumes, cost-per-click data, advertiser competition, and seasonal traffic fluctuations all in one place. It even allows you to estimate potential PPC spend in your niche.
Version gratis:
Google Keyword Planner is a free keyword research tool. However, keep in mind that unless you are already spending enough money on Google Ads campaigns, your search volume analysis will be limited to ranges (rather than exact search volumes). For more precise search volume analytics, you may need to use another tool (such as Rank Tracker).
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AnswerThePublic
When to apply:
With Google’s improved understanding of natural language, searchers became accustomed to phrasing their queries as questions rather than separate words. The rise of voice search has also aided this trend.
One of the most important aspects of keyword research success is tailoring your content to answer specific questions. Furthermore, question-based content has a better chance of appearing in Google’s featured answers or “position 0” results.
AnswerThePublic – a no-brainer keyword tool that combines your main keywords with various question words – is the quickest and easiest way to find popular questions related to your business niche (like who, what, why, etc.).
Along with questions, you’ll get a few keyword suggestions from “preposition” keywords (when your seed keyword is combined with another keyword via a preposition) and “comparisons” (such as “your keyword vs another keyword”).
Version for free:
AnswerThePublic is a keyword generator that is completely free.
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Keyword Tool Dominator
When to use:
The way your customers search Google differs from how they search Amazon, Etsy, or Ebay. Google is used to find stores to shop at, whereas Amazon and others are used to find the actual goods they require.
It will not suffice for you as an Amazon vendor to conduct keyword research for Google. You should also optimize your listing for Amazon search.
Keyword Tool Dominator is a useful tool for sifting through the Amazon database. The only thing to keep in mind is that there is no way to track keyword search volume. What you get is a list of keyword suggestions.
Version gratis:
While it is a free keyword research tool, without a paid license, you are limited to three requests per database per day.
Keyword Surfer
Keyword Surfer is a free Google Chrome extension that analyzes Google search results directly on the search engine results page (SERP). The goal of this extension is to determine the query volume for a given keyword in the Google database, which includes results from 19 countries. Users can see global estimates, their country’s results, and the top 10 similar keywords in the search results within the SERP and search bar.
Google Trends
Content teams can view the popularity of a search term over time using the Google Trends interface. This tool allows users to look up individual words or compare keywords to see how trends change over time, such as by season, holiday, or the annual release of new technology. For example, if a company sells a lot of Mother’s Day products, Google Trends can show when search volume for keywords related to Mother’s Day begins to increase or decrease.
This tool also displays interest by region, time ranges, and related topics and search queries.
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Keyword Explorer by Moz
Moz provides a free version of its Keyword Explorer tool in addition to paid subscription options. The free tool, which allows for ten queries per month, can help content teams that lack SEO expertise. The tool does not have as many data points as some other tools, but this makes it less intimidating to new users.
Moz also generates a priority score, which informs content teams about whether they should devote time and effort to a specific keyword. The tool computes priority scores based on a variety of metrics, including volume, clickthrough rate, and difficulty, as well as how the organization prioritizes the keyword for its business.
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Semrush
Semrush has a paid SEO tool, but its free model allows for 10 free searches per day, which can help content teams that are just starting their research. Semrush’s keyword tools provide insight into organic search rankings, search volume data, and competitive keyword gap analysis.
Semrush also provides backlink analysis for teams interested in determining which links lead back to their websites. The Backlink Gap tool, which compares an organization’s backlinks to those of its competitors, is also available to users. Additional features, such as an SEO content template and topic research for content strategy planning, make this a viable option for teams that want to begin SEO planning and strategy but eventually transition to a subscription version.
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