You may wonder why digital marketing is so important.
Almost everyone has a computer. People no longer rely on traditional media for information, such as television, newspapers, radio, flyers, and billboards.
Information can be obtained quickly with the use of mobile phones, YouTube, social media, emails, and so on. Yes! It’s that simple.
Many businesses are aware of this, which is why they are using digital means to raise brand awareness, reach new audiences, and convert them to paying customers.
So, what exactly is digital marketing?
Digital marketing is the act of marketing products and services using digital channels such as social media, search engines, content, emails, and so on in order to increase revenue.
Digital marketing, like any other job, takes time, effort, and patience to master. It is not a quick-rich scheme. It is also a never-ending learning process. Digital marketing evolves in tandem with technological advancements.
Furthermore, there are numerous fields of digital marketing in which you can learn and specialize. But the best part about digital marketing is that once you’ve mastered it, you can earn money in a variety of ways.
Find a Job in Digital Marketing
Because traditional forms of advertising are no longer effective, many businesses are actively seeking digital marketers.
They want to understand consumer behavior, interact with customers, provide prompt customer service, and track the effectiveness of their marketing campaigns.
All of this can only be accomplished digitally.
As a result, they are looking for digital marketing experts to hire.
They want people who can run paid ads, manage social media, rank their website on the first page of search engines, write educational articles, and so on.
This means you can work as a content marketer, social media marketer, or both.
What comes to mind when you hear Linda Ikeji’s name? Do you blog? How did she make enough money to buy a house on Banana Island? Keep reading.
Blogging essentially means writing on any topic that will pique the interest of as many people as possible. People go online to look for information about various topics.
You’ll get a lot of traffic if you can be that source of information, either by answering a question or by solving a problem.
How do you set up a blog?
- To begin, decide on a niche for your blog, such as weight loss, food, travel, sports, fashion tips, beauty, relationship, and so on. Make sure you are passionate about it. Starting with a niche is recommended, especially as a newbie.
- Second, you will require a domain name. For instance, if you want to start a weight loss blog, your domain name could be www.weightlossprogram.com. Have you gotten the idea?
- Then you go about hosting your blog.
Congratulations, you are an Affiliate Marketer if you have ever linked a buyer to a seller and received a commission on whatever was sold.
Affiliate marketing existed prior to the advent of digital marketing. However, if you want to make more money with it online, look for businesses that offer commission through a referral link. You are compensated for anyone who is directed to their website via your blog.
This assumes you already have a blog up and running with sufficient traffic. Affiliate marketing is supported by many e-commerce companies, including Jumia.
Starting your own Digital Marketing Agency or Freelancing
If you do not want to go through any of the above-mentioned methods of making money with digital marketing, you can either freelance or start your own digital marketing agency.
As a newcomer, you can begin by freelancing and then grow your business into an agency. Many large corporations outsource their marketing to digital marketing firms. Your company could be one of them.
To get things started,
- Determine which area of digital marketing you want to specialize in.
- Begin by doing small tasks for your family and friends, such as writing content, managing social media, or website ranking, to build your portfolio.
- Then you can begin charging on a project, hourly, weekly, or monthly basis.
Paid Social Media Advertising
“Social media is dead,” you may say. False! False on every count!
Has social media become more competitive, difficult, and saturated over time? Without a doubt. Is it still monetizable? Of course, again.
While you can do this organically (by posting free content on social media), many brands, understandably, prefer to run ads. When you run a paid ad on a platform like Facebook or Instagram, you are essentially paying to be seen in people’s news feeds. This means you have less competition and are thus more likely to be noticed.
While it’s simple to throw a few hundred dollars at a Facebook ad, you should really educate yourself on how to create effective ad copy, images/videos, and how to properly set your targeting. Otherwise, you’ll almost certainly hear crickets.
Paid ads, on the other hand, can be extremely profitable if you play your cards correctly. There are brands that spend five and six figures per month on advertisements because they make them far more money in return.
We’re crazy about email marketing and don’t care who knows it. Another way to make money with digital marketing is through email content.
Here’s why it’s so effective.
Someone must voluntarily opt in to your email list in order to be added to it. It can be a great way to get new subscribers if you have something like a lead magnet. And once they’re on your list, they’re warm leads. They are already curious about your brand and what you have to offer.
What’s more, guess what? This means they’ll be much easier to sell to.
It is critical that you make an effort to nurture these subscribers. It won’t work if they opt into your lead magnet, you send them your freebie, and then you never communicate with them again — or, worse, only communicate with them when you have something to sell. Use emails to allow them to get to know, like, and trust you. Convert them into ardent supporters. When you do ask for the sale, you’ll see nothing but dollar signs.