What is blog SEO?
Blog SEO is the practice of creating and updating a blog in order to improve search engine rankings. This strategy typically includes keyword research, link building, image optimization, and content writing.
Does blogging help with SEO?
Blogging improves SEO quality by positioning your website as a relevant answer to your customers’ questions. Blog posts that use a variety of on-page SEO tactics can increase your chances of ranking in search engines and make your site more appealing to visitors.
When you optimize your web pages, then including your blog posts, also you make your website more visible to people who use search engines (such as Google) to find your product or service. But, does your blog content really help your company rank organically on search engines?
Why does blogging help with search engine optimization?
Google and other search engines use ranking factors to determine which results appear for each search query. Aso it decides how to rank the results. Blogging can help you optimize your site for important Google ranking factors such as:
Organic Click-Through Rate
Blogging allows you to create more relevant content for more keywords than other types of pages, which can increase your organic clicks.
A person who clicks on a landing page, for example, typically has transactional intent. This person is clicking because they are ready to convert.
However, people search online for a variety of reasons. A blog can also answer navigational, informational, and transactional search queries. Creating content for more types of searches can increase clicks to your pages, which can improve your SEO.
Coverage of the Index
Google cannot rank a page that has not been indexed. Indexing is the process by which a search engine finds content and adds it to its index. When a user searches for keywords related to the indexed page, the page can be retrieved and displayed in the SERP.
As a result, it is critical to create relevant and link-worthy content in order to encourage Google to crawl your site pages. One method is to keep your site updated with new content. A blog gives you a reason to regularly add new content to your site, which encourages more frequent indexing.
Backlinks
When other websites link to your website’s pages, search engines see that your content is useful and authoritative. Backlinks function as an online peer review system. If your blog receives backlinks from reputable websites, your website is more likely to rank in search results.
Blog posts tend to attract more quality backlinks because they are likely to educate or inform users.
Internal Hyperlinks
When you link from one page on your website to another, you’re laying out a clear path for users to take. Internal links can also help people find the content they’re looking for on your site. These links also assist search engine crawlers in determining the organization of your site.
A blog adds new site pages to which you can link internally. It also allows you to direct site traffic to other pages that can assist your users.
Assume you own a lawn maintenance company and provide lawn mowing services. Someone looking for a lawn mower would not come across your services because that is not what they are looking for (yet).
But suppose you write blogs about the best lawnmowers, lawn mowing challenges, or lawn pest control. Those posts help people find your website. And if someone looking for lawn mowers decides they want a simpler option, they might be a good fit for your services. Internal links can direct them to other pages on your site.
These are just a few of the many benefits of blogging for SEO. Blogging allows you to share useful information with your readers. It has the potential to both attract and retain customers. Building trust, increasing sales and leads, and improving search engine optimization can all be aided by the creation of a blog.
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What exactly is a blog SEO strategy?
A blog SEO strategy is a comprehensive plan for improving organic search results. This strategy could include competitive research, keyword lists, or an optimization proposal.
Search engines are frequently updated. Business objectives can also shift rapidly. However, it can take anywhere from three to six months for a post to rank on Google. Without a strategy, you may find yourself investing in your blog but not seeing an increase in SEO.
A strategy can assist you in determining the effectiveness of your ideas and efforts. It can also assist you in making the most of your team’s time and resources. If you’re not sure where to start with your SEO strategy, this post can help.
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Blog SEO Best Practices
Determine your blog’s intended audience.
Whatever industry your blog targets, you’ll want to identify and address the primary audience that will be reading your content. Understanding who your audience is also what you want them to do when they click on your article will help guide your blog strategy.
Buyer personas are an effective way to target readers based on their purchasing habits, demographics, and psychographics. Without this insight, you may be producing grammatically correct and accurate content that few people will click on because it does not speak to them on a personal level.
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Conduct keyword research.
Now that you’ve determined your target audience and created a buyer persona, it’s time to determine what content your readers want to consume. If you don’t start with a strategy, keyword research can be a difficult task. As a result, I recommend starting with the topics your blog will cover and then expanding or contracting your scope from there. Finally check out our keyword research how-to guide for a more in-depth explanation.
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Include images.
Visuals are valued by search engines such as Google for certain keywords. Images and videos are two of the most common visual elements found on search engine results pages.
To land a coveted spot in an image pack or video snippet, you’ll need to create unique graphics, use original photos and videos, and add descriptive alt text to every visual element in your blog post.
Alt text is a major factor in determining whether or not your image or video appears in the SERP and how highly it appears. Alt text is also important for screen readers, ensuring that visually impaired visitors have a positive experience when reading content on your blog.
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Make a catchy title.
The title of your blog post is the first thing a reader sees when they come across your article, and it heavily influences whether they click or scroll down. A catchy title uses data, asks a question, or begins with curiosity to pique the reader’s interest.
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Include an enticing CTA.
So what is a blog post without a call to action? The goal of a CTA is to direct your reader to the next step in their journey through your blog. The key to a great CTA is that it is relevant to the topic of your existing blog post and flows naturally with the rest of the content. Whether you’re selling a product, offering a newsletter subscription, or simply wanting the reader to consume more of your content, you’ll need an enticing CTA on every blog post you publish.
CTAs come in a variety of formats, so get creative and experiment with them. Also buttons, hyperlinks, and widgets are some of the most common CTAs, and they all serve different purposes. If you want the reader to make a purchase, for example, you should include a bold, visible CTA, such as a button. On the other hand, you can easily entice a reader to read another blog post by including a link to it at the end of the current one.
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Consider the reader’s experience.
Any great writer or SEO will tell you that the reader experience is the most important aspect of a blog post. Also the reader experience includes several factors such as readability, formatting, and page speed. That means you should create content that is clear, comprehensive of your topic, and up to date with the latest data and trends.
Organizing the content with headings and subheadings is also important because it allows the reader to quickly scan the content to find the information they need. Finally, on-page elements such as images and videos have an effect on page speed. Keep image file sizes small (250 KB is a good starting point) and limit the number of videos you embed on a single page.
By focusing on what the reader wants to know and organizing the post to achieve that goal, you’ll be well on your way to publishing a search engine optimized article.
