Here is your complete guide to digital marketer job description
Introduction to Digital Marketer Job Description
A Digital Marketing Manager is a professional who is in charge of a brand’s online presence and sales through various marketing campaigns. Their responsibilities include conducting research, collaborating with other professionals, and developing content for successful campaigns. So what you should know about digital marketer job description? Here is your ultimate guide about digital marketer job description.
This Digital Marketing Manager job description template is ideal for posting on online job boards or careers pages, and it is simple to customize for your specific needs.
The following are the duties of a Digital Marketing Manager:
- Planning web, SEO/SEM, email, social media, and display advertising campaigns
- Keeping our social media presence consistent across all digital platforms
- All digital marketing campaigns’ performance is measured and reported on.
Job Description
We’d like to speak with you if you live and breathe digital marketing. We are looking for a Digital Marketing Manager to create, implement, track, and optimize digital marketing campaigns across all channels.
What is the job of a Digital Marketing Manager?
You should be able to lead integrated digital marketing campaigns from concept to execution and have a strong understanding of current marketing tools and strategies. To launch campaigns on time and on budget, digital marketing managers will collaborate with the marketing team, support teams (such as programmers), and vendors.
Responsibilities
- You need to plan and carry out all digital marketing campaigns, including SEO/SEM, marketing database, email, social media, and display advertising.
- You need to create, manage, and expand our social media presence.
- You need to measure and report on the performance of all digital marketing campaigns, and compare results to goals (ROI and KPIs)
- You need to determine trends and insights, then optimize spend and performance based on the findings.
- You need to create new and innovative growth strategies.
- You need to experiments and conversion tests should be planned, executed, and measured.
- You need to work with internal teams to create landing pages and improve user experience.
- You need to use strong analytical skills to assess the entire customer experience across multiple channels and customer touch points.
- You need to optimize user funnels and instrument conversion points
- You need to cooperate with government agencies and other vendor partners.
- You need to examine new technologies.
Skills and Requirements
- The BS/MS degree in marketing or a related field
- A Working experience in digital marketing is required.
- An Experience managing and leading SEO/SEM, marketing database, email, social media, and/or display advertising campaigns is required.
- A Highly creative, with prior experience identifying target audiences and developing digital campaigns that engage, inform, and motivate.
- The Knowledge of how to optimize landing pages and user funnels
- A/B and multivariate testing experience
- Excellent understanding of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
- The Knowledge of ad serving tools is required (e.g., DART, Atlas)
- Experience with Google Adwords campaign setup and optimization
- Working knowledge of HTML, CSS, and JavaScript development, as well as the constraints of these languages
- Analytical abilities and data-driven thinking are required.
- Keep abreast of the latest trends and best practices in online marketing and measurement.
What is the job of a Digital Marketing Manager?
Digital marketing managers use a variety of channels to reach out to customers, increase brand awareness, and promote products. They wear many hats, allowing them to be creative strategists with a thorough understanding of digital media planning strategies.
What are a Digital Marketing Manager’s duties and responsibilities?
A Digital Marketing Manager is in charge of developing and implementing strategies for promoting the products of a company or brand. They manage various channels such as social media networks, Google Ads, website content, and email marketing in order to deliver a compelling and consistent marketing message to their target audience.
What qualities distinguish a good Digital Marketing Manager?
A successful Digital Marketing Manager must create and upload copy to websites and other platforms, optimize images for their website, and understand how marketing affects their organization’s goals. They must also provide accurate reports on the ROI of their marketing campaigns in order to demonstrate the effectiveness of specific campaigns.
Who works with a Digital Marketing Manager?
A digital marketing manager is usually part of a small team of marketing professionals. Different marketers manage various channels such as SEO, PPC, and email marketing. A Marketing Manager oversees these teams of Digital Marketing Managers, prioritizing tasks and directing the team’s overall marketing efforts.
Where do digital marketing managers work?
Because of the enormous impact the internet has had on consumer behavior, you’ll find digital marketing managers in almost every industry you can think of. If businesses, even brick-and-mortar ones, want to attract and retain customers, they must have an online presence.
Because digital marketing is more cost-effective and measurable than traditional forms of marketing, both established and new businesses are investing heavily in developing this side of their operations.
However, not all businesses use digital marketing to achieve the same results. Larger companies (those with more than 5,000 employees) are more likely to use digital marketing to differentiate themselves from competitors, whereas smaller companies are more likely to use digital marketing to increase brand awareness.
The reason for this is that large companies are already known to their customers and potential customers—rather than simply increasing brand awareness, their goal is to show those same consumers why their company is the best option when compared to other, similar businesses.
However, for smaller businesses, digital marketing is a low-cost way to get noticed outside of their immediate circles. They need to let potential customers know they exist, and digital marketing allows them to quickly and easily reach a large number of people who might be interested in their product.
How to Advance Your Career as a Digital Marketing Manager
If you want to start a new career in digital marketing, with a goal of becoming a digital marketing manager, there are concrete steps you can take to get there.
Take a class
Although you do not need a degree to get a job in digital marketing, taking a course will help you understand some of the more difficult aspects of the job, as well as strengthen and teach you new skills. It will also help you stand out from the crowd by demonstrating your knowledge in the field to potential employers. It may even lead to a higher salary once you begin working.
Learn about the tools.
Learning about the latest tools and trends in digital marketing is an absolute must in an industry that is constantly evolving. And, with so many free tools and resources available for digital marketing managers, why not give them a shot?
Try one of these suggestions:
Create an Instagram campaign and use Google Analytics to track the results.
Make some advertisements or sponsored content for a Facebook business page.
Create some compelling SEO landing pages for a product of your choice and track site traffic.
Use HubSpot to plan an entire digital campaign across multiple platforms.
These ‘campaigns’ don’t have to be perfect, but they are a great way to get a feel for the tools you’ll need to know like the back of your hand when you start working in digital marketing.
Improve your soft skills.
If you aren’t quite ready to dive into the hard skills, now might be a good time to work on your soft skills. Perhaps there are additional responsibilities in your current job, such as project management or task delegation, that would make the transition into the role of digital marketing manager less intimidating.
