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There are common banner ad sizes that you should think about using for your marketing campaign when it comes to internet advertising, more specifically display advertising. So what is banner ads sizes?

This is merely a result of the importance of banner ad size. For a variety of reasons, some banners typically perform better overall.

Because of their higher click-through rate (CTR%) and high number of impressions, these banner sizes are more popular among publishers and advertisers.

On blogs, websites, emails, forums, and YouTube, banners are mostly utilized for display advertising. The main objective is to raise brand awareness because it allows the advertiser to reach a large audience more cheaply.

Due to their high effectiveness and higher conversion rates, display advertising are also utilized in remarketing campaigns. Due of this, we frequently receive inquiries like,

Common banner ad dimensions

The most popular banner sizes for Google Ads and most other advertising platforms are listed below (AdWords).

250 × 250 square
200 × 200 Small Square
468 x 60 banner
728 x 90-pixel leaderboard; 300 x 250-pixel inline rectangle
336 x 280 Large Rectangle
120 x 600 skyscraper
Wide 160 x 600 skyscraper

Large Leaderboard – 970 x 90

Half-Page Ad – 300 x 600

There are some banner ad sizes from the list above that are renowned for performing better than the others.

Sizes of Banner Ads That Perform Best

  • Medium rectangle, 300 by 250
  • Large rectangle, 336 x 280
  • Leaderboard, 728 x 90
  • Half a page or a tall skyscraper, 300 by 600
  • Mobile leaderboard, 320×50

Standard banner sizes for display advertisements

Some of the most popular Google ads banner ads for display advertising are simple to understand for beginners thanks to Google ads. Here are a few of the standard banner sizes.

Flexible display ads

These days, display ads are increasingly using responsive ads. These ads, which are typically the default ad for Google display networks, automatically adjust their banner ad sizes to fit the device and appearance of the user’s screen.

Making responsive ads is simple, and they are highly advised. Ad assets such as headlines, logos, images, and descriptions must all be uploaded. Multiple assets of any one type may be uploaded into a single creative.

Regardless of the display network, Google Ads will always optimize your ads to provide a high-performance ad experience based on impressions and click-through rates (CTR%).

(300250) medium rectangle

This is one of the most well-liked and effective online display banner ad sizes. It can be positioned within the text page and at the right side widget due to its small size.

These locations aid in drawing a lot of attention to the medium rectangle (300250) from readers of the publisher’s blogs or website and also make it one of the most favored ad sizes by both advertisers and publishers.

(336 x 280) large rectangle

This is a very popular banner ad size among marketers and publishers alike, identical to the medium rectangle mentioned above. Despite the fact that this banner is less well-liked than the original 300250 size, it nevertheless has a big impact on display ad campaigns.

It functions best when integrated into text on news websites or blogs. When put at the content’s button, the impact is considerably greater and the number of impressions and clicks is a little bit lower.

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Scoreboard (728 x 90)

The most often used banner ad size, leaderboard 72890, is typically shown near the top of webpages to maximize ad inventory for both advertisers and publishers.

When compared to the other banner ad sizes, it is known to generate a lot of impressions and has one of the greatest click-through rates (CTR%).

These banner ad sizes are especially excellent for text advertisements because they maximize ad inventory and give publishers more money while putting them in the middle of forums and text-based content.

Advice on designing banners

  1. Banner usage: When running a campaign, be sure to take into account using at least three separate banners concurrently.
  2. Keep things simple and tidy when designing banners. Avoid using too many colors and texts in your banners.
  3. Use call to action buttons on your banners to encourage your target audience to click on your adverts. CTAs are known to have click-through rates.
  4. Use Your Logo: To raise Brand Awareness, don’t forget to include your logo on your banners. It increases the popularity and visibility of your brand.

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So, what is the best display ad size for you?

As can be seen, the Google Display Network supports a wide range of ad sizes.

Despite the fact that we’ve listed the top-performing and most common Google Display ad sizes above, there’s one hard truth you should be aware of…

There is no single ad dimension that guarantees success.

Although it is recommended to spend time creating assets around the most common and top-performing ad sizes, the success of your Display campaign is dependent on a variety of other factors.

What matters is that your user messaging and offer are appropriate for your audience’s segmentation and position in the marketing funnel.

Then, pay attention to the creatives used – images, animation, colors, fonts, and so on.

Some ad formats may perform better for a specific brand or even a publisher than others. To be successful, PPC marketers must consider all of these factors.

Once your ads are live and receiving impressions and clicks, it’s time to see which ones perform the best.

A/B test elements in your banners that affect clickability and engagement, and double down on the ad sizes that produce the best results.

What about Responsive Display Advertisements?

Responsive Display Ads automatically adjust to the available ad space on the publisher’s website or app.

They adjust themselves to fit the available space. Because static banner ads could not adapt, Google created the responsive display ad, which is now the default display ad type on the Display Network.

Google’s responsive display ads outperform static image ads in terms of impressions due to their auto-adapting capabilities, as Google will cram them into whichever available ad slots on a publisher’s site.

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